2012-07-032016-09-05Archetypes Nike’s Heroes ‘Just do it’. Nike’s slogan says it all. The brand inspires the awakening of an inner athlete in each person. Despite Phil […]
2019-09-042019-09-04Archetypes How to Build an Archetypical Brand? “I want to be the Lover brand, what should I do?” This is quite a common question on my talks and workshops. […]
2019-02-222019-02-26Career Entrepreneurial Lessons: Bhavna Malkani, Co-Founder of MeeBox UK Subscription beauty boxes are nothing new but one entirely dedicated to nails and with specific themes is ground-breaking. That’s the idea that […]
2016-08-042018-08-01Archetypes Archetypes: The Hero Courage, determination and strength. From Hercules to Superman, going through Luke Skywalker, and all the heroes from comics and fiction, the archetype […]
2015-11-072016-09-05Archetypes What is the Identity of Your Brand? – Part 2 I have already talked about the importance of establishing an emotional bond with consumers and how a well-defined identity is essential to […]