Ralph Lauren: American Royalty
Ralph Lifshitz grew up in the Bronx, a New York neighbourhood where reality is far from the glamour of the Upper East […]
Ralph Lifshitz grew up in the Bronx, a New York neighbourhood where reality is far from the glamour of the Upper East […]
“I want to be the Lover brand, what should I do?” This is quite a common question on my talks and workshops. […]
Miranda Priestly from ‘The Devil Wears Prada’. Kings and queens. Presidents and prime-ministers. CEOs of traditional companies. The classic boss figure. All […]
If you have noticed an improvement in Estée Lauder’s makeup ranges in the last couple of years, Tom Pecheux is the […]
Along with the many subjective definitions of luxury – from having time to spare to craftsmanship and rarity – somehow, for the […]
In the last post, I talked about methodologies of archetype application and why I believe it’s better than traditional methods of brand […]
I have already talked about the importance of establishing an emotional bond with consumers and how a well-defined identity is essential to […]
Sensory experiences in retail are not new. Lighting, ambiance, aromas and music that help build up the brand universe are practices that […]
Answer quickly: what is the item of clothing that best represents the English weather? The trench coat, of course! And who makes […]