The Art of Alexander McQueen
Few years have passed since Lee Alexander McQueen left us and it’s not an overstatement saying that fashion found itself ‘orphan’ from […]
Few years have passed since Lee Alexander McQueen left us and it’s not an overstatement saying that fashion found itself ‘orphan’ from […]
The Creator is the artist, the inventor, the entrepreneur, the musician, the writer… In any activity where creativity and imagination rule, there […]
Like Pat McGrath, Guido Palau has so much prestige in the industry that he also got a cartoon for the Barney’s video in […]
Valentino: it’s like going into a fashion fairy tale and never want to wake up. Maria Grazia Chiuri and Pierpaolo Piccioli found […]
I still remember the news about Tom Ford leaving Gucci, in 2003. It was the first break up between a luxury […]
In the last post, I talked about methodologies of archetype application and why I believe it’s better than traditional methods of brand […]
It all started in 2011 when I was doing marketing consulting for some fashion brands back in Brazil. Most of them didn’t […]
Anyone who knows a little bit about makeup is aware that M.A.C is one of the best brands in the world. Buying […]