Brands We Love: Estée Lauder
It is hard to think in a cosmetic brand more aspirational than Estée Lauder. The products always come in a luxurious packaging […]
Search Results for: estée lauder
How to Build an Archetypical Brand?
“I want to be the Lover brand, what should I do?” This is quite a common question on my talks and workshops. […]
Pleasure to Meet: Too Faced
As Benefit, Tarte and Urban Decay, Too Faced is one of those brands that believe makeup should be a tool to boost […]
Archetypes: The Lover
Romance, seduction, luxury and beauty. The Lover is the archetype of pleasure, sophistication, physical and emotional connections. It’s not hard to see […]
Brands We Love: Aveda
Organic cosmetics that are not tested on animals and manufactured following sustainable practices are quite common today (yeah!) but in 1978 almost […]
Pleasure to Meet: Aerin
She was raised among cosmetics and fragrances and was the style director of her grandmother’s company for years. It was more than […]
Who’s Who: Tom Pecheux
If you have noticed an improvement in Estée Lauder’s makeup ranges in the last couple of years, Tom Pecheux is the […]
Pleasure to Meet: Smashbox
Smashbox has an intimate relationship with fashion and movies. The founders, brothers Davis and Dean, are great-grandsons of Max Factor, […]
Brands We Love: Stila
I can’t honestly say if I love the Stila products more than the brand iconic dolls. I was so obsessed with the […]
Home Office, Sweet Home Office
Working from home is one of those things that you either love or hate. I totally believe that adapting to a home […]