Brand Meaning vs Brand Buzz

Posted Leave a commentPosted in Branding

When Tom Ford left Gucci in 2003 it was a big shock in the fashion industry, marking the first break up between a luxury brand and a high profile designer in this era dominated by conglomerates. Fifteen years later, the designer musical chair game became almost the norm and along with the constant change of creative directors comes the total brand […]

Who’s Who: Tom Pecheux

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  If you have noticed an improvement in Estée Lauder’s  makeup ranges in the last couple of years, Tom Pecheux is the one to ‘blame’. Since he was named creative director in 2009, the French makeup artist has transformed the campaigns’ image and has developed a series of products that renewed the interest on the […]

Fast-Fashion Luxury

Posted Leave a commentPosted in Thinking Fashion

Along with the many subjective definitions of luxury – from having time to spare to craftsmanship and rarity – somehow, for the past two decades we got used to its global expansion as an industry. Traditional fashion brands were shaken up while others were resuscitated with the same goal: make consumers, especially those in the […]

Brands We Love: Revlon

Posted 1 CommentPosted in Brands We Love

My all-time favourite nail polishes are from Revlon. The wide colour range and lasting effect (better than Chanel, in my opinion) puts them among my top choices, but I must confess there is also an emotional attachment with the brand because it had Cindy Crawford and Claudia Schiffer as the stars of the campaigns when […]