NM – Niterói em Moda É Amanhã
Amanhã (30/06) Niterói entra para o calendário da moda. É que a partir das 14h, no Teatro Popular, no Caminho Niemeyer, acontece a primeira […]
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EnModa Lança Widget Gratuito com Calendário dos Eventos de Moda
A EnModa, escola de moda brasileira pela internet, lança uma série de criações para o computador dos fashionistas. O widget gratuito promete […]
Stay True to Your (Brand’s) Heart
December is here and we know what it means: year review and goals for the next one. Maybe you haven’t had the […]
How to Build an Archetypical Brand?
“I want to be the Lover brand, what should I do?” This is quite a common question on my talks and workshops. […]
Retail Apocalypse or Lack of Brand Identity?
“Retail apocalypse” has become a ubiquitous term when we talk about the drastic changes happening on the high street. The latest reports […]
Entrepreneurial Lessons: Vilija Buteniene, Co-Founder of Huedash
Shopping online is part of our everyday life but it doesn’t mean that we are having a pleasant experience browsing, searching and […]
Sustainability for Meaningful Brands
What makes a sustainable brand now? The term has acquired such a broad context – it can refer to the use of […]
Why We Buy Brands?
Have you noticed that although there’s no shortage of options to purchase a similar product, we are always inclined to prioritize certain brands? It’s because […]
Entrepreneurial Lessons: Priscilla, Founder of Women of Power UK
Bringing women together and make them an active part of the conversation. That’s how the idea of Women of Power UK (WOP) […]
Entrepreneurial Lessons: Emily Canino, Founder of Doodlemoo
Graphic designer and illustrator Emily Canino is the proof that when you have a clear vision about a product, you shouldn’t miss […]