The Perfect World of Stella McCartney

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Everybody knows Stella McCartney’s trajectory: raised on a farm, in England’s countryside, Paul and Linda’s daughter learned to value nature and animals since she was a child. After an internship at Christian Lacroix, while still a teenager, she went to Central Saint Martins to get her degree and her graduation show had friends Kate Moss […]

Accessories for Pet Lovers

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It all started when I met Hector Browne, the dog-shaped bag from Thom Browne, who strolled around with Cathy Horyn during Paris Fashion Week, last March. Recently, I had the chance to see it up close (in leather, like the picture above) and realised that pets, especially cats, are having a moment as accessories. Here’s […]

Archetypes: The Innocent

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Starting this week, I will talk about each of the 12 archetypes and their application to the fashion and beauty industries. Let’s begin with the Innocent! The Innocent is the optimist who believes in kindness, in the beauty of dreams and that everything always turns out fine. He is hopeful and aspire to live in […]

Mind the Gap

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When we think about fast-fashion, there’s no shortage of names: H&M, Zara, Topshop… But until the 1990’s, when the term didn’t even exist, Gap was ‘the’ place to find good quality pieces with very reasonable prices. The American company established in San Francisco, in 1969, by Donald and Doris Fischer, as a multibrand store that […]