2016-04-112016-09-04Archetypes Valentino: The $1 Billion Romance Replace the founder of a brand, especially when he is still alive, is one of the most challenging duties in terms […]
2016-05-172016-09-04Trends How Chanel 2.55 Bag Inspired a Trend When Chanel created the iconic 2.55 bag, all she wanted was to free a woman’s hand from holding clutches. The rectangular, quilted model, […]
2016-03-102016-09-04Fashion Shows Top 10 Collections of Autumn/Winter 2016-17 Valentino: it’s like going into a fashion fairy tale and never want to wake up. Maria Grazia Chiuri and Pierpaolo Piccioli found […]
2015-11-242018-06-07Archetypes Archetypes: How to Use – Part 2 In the last post, I talked about methodologies of archetype application and why I believe it’s better than traditional methods of brand […]