How to Build an Archetypical Brand?
“I want to be the Lover brand, what should I do?” This is quite a common question on my talks and workshops. […]
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Archetypes: The Revolutionary
Revolutionary, rebel, outlaw and even villain. The names associated with the archetype are not very flattering, but this doesn’t mean it has […]
Brexit: Expectations about the Fashion Industry
Last Friday, I woke up with the sad news that UK chose to leave the European Union. Even though I wasn’t completely […]