How Chanel 2.55 Bag Inspired a Trend
When Chanel created the iconic 2.55 bag, all she wanted was to free a woman’s hand from holding clutches. The rectangular, quilted model, […]
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Vintage Time: Chanel Vamp
Long before Jade and Particulière, in fact, long before the madness about nail polish existed, it already had a waiting list. […]
The Essence of Chanel
Anyone who knows a little bit of fashion history is aware of Coco Chanel’s trajectory: an orphan girl who was abandoned in […]
Stay True to Your (Brand’s) Heart
December is here and we know what it means: year review and goals for the next one. Maybe you haven’t had the […]
How to Build an Archetypical Brand?
“I want to be the Lover brand, what should I do?” This is quite a common question on my talks and workshops. […]
Brand Mindset. What’s Yours?
The brand mindset, also known as the brand language, vocabulary or codes, represents how the meaning and motivation are translated into visual, […]
Pleasure to Meet: Too Faced
As Benefit, Tarte and Urban Decay, Too Faced is one of those brands that believe makeup should be a tool to boost […]
Inspirations: Red Nail Polish
When in doubt, choose red! Even with all the trends and tons of colours to pick, red nail polish always makes a […]
Who’s Who: Peter Phillips
The name Peter Phillips may not ring a bell if you aren’t a beauty expert, but you probably remember Chanel Jade and […]
Archetypes: The Lover
Romance, seduction, luxury and beauty. The Lover is the archetype of pleasure, sophistication, physical and emotional connections. It’s not hard to see […]